Everything Athletes Need to Know About Name, Image, And Likeness Game Plan

NCAA on paying athletes

A college student has to bear the burden of many things and if a financial crisis or mental stress is one of those many things, it can have a devastating effect on his career. Even above that, if you are a college athlete you want your representation as a brand. Starting a business should not be that complicated for you because your identity has some value. It seems an easy and simple step toward your success but it is not exactly what it looks like. It is a common practice from colleges and universities that they get financial help because of several athlete programs they run but that benefit is not passed down to athletes. In fact, for years It was considered illegal for college athletes to utilize their Name, Image, and likeness to get themselves benefited.

NCAA paid athletes 

In recent times things have changed a lot and gone much better for college athletes. On July 1, 2021, a new and one-of-a-kind policy was introduced by National Collegiate Athletic Association to provide benefits of NIL to the athletes. This policy gave them the freedom to get financial support through their NIL deals until they follow all the terms and conditions mentioned in the policy. LegalZoom has introduced several tools for athletes who want to start a new business, who want to register a trademark, or those looking for the protection of their intellectual property. 

What is NIL?

The name, Image, and Likeness (NIL) of any athlete has a value that they can redeem according to the new NIL policy of the NCAA. Before July 1, 2021, college athletes were not allowed to monetize their Names, Images, and Likeness and to get financial benefits from this. NCAA with their new NIL policy made it clear that collegiate athletes can deal with their NIL and earn revenue from those deals, following all the laws of the country. 

The new policy not only opened a new era of opportunities for the athletes but also created a huge confusion among them because of the clear-cut policies by NCAA. Yes NCAA made it legal for athletes to monetize their Name, Image, and likeness but under certain terms and conditions that athletes have to follow. For dealing with the complexity of contacts, LegalZoom has introduced many tools for collegiate athletes. It helps the athletes to utilize their NIL for them while keeping their values and reputation safe. 

Tips to get benefits from the NIL policy

After getting a green signal from NCAA, athletes can now execute a number of their ideas utilizing their NIL deals. Among those ideas, these are the common ones.

Forming an LLC

In this era of opportunities, everyone wants to own a business and if you are a college athlete, this is the time when NCAA’s new policy can benefit you. It is prime time to create a business like a Limited Liability Company (LLC). You can register your NIL business as an entity, an entity that is recognized by the state. In this way, your business can get benefits from government policies for the business including tax relaxation and securing of your intellectual property. LegalZoom can help you in your documentation process, dealing with the complexities of the law and providing you the consultation from experienced attorneys. LegalZoom navigates your business toward the success you always aimed at.

Securing Your Intellectual property

A trademark can be defined as your images, text, designs, logos, or even quotes from your merchandise that represents your brand. A legal term for a trademark is intellectual property. If you have a brand, it is essential to take extreme care of your trademark which is essential for the reputation of your brand. LegalZoom guides you to register your images, texts, quotes, and designs as your trademark. It gives your intellectual property extra protection from business laws. It allows you to sell your trademark for your good only with your consent.

Understanding a Contract

When athletes deal with their NIL, they have to sign a contract for it. Term contact not always means a document that can only benefit you. Contracts needed to be studied thoroughly to avoid any potential risk to your property by your company. LegalZoom gives you an overview of your contract and all the hidden details you need to know about your contract before signing it.  Experienced attorneys give you suggestions regarding your next steps and in this way, you can never feel unprotected or compromised in any of your NIL contracts. 

Financial Protection of Athletes

It is nothing less than a blessing for collegiate athletes that now they can get financially benefited with their NIL deals. But as soon as enter this bubble, the first thing you will have to deal with is the tax structure of your country. You don’t want to lose the opportunities government provides you to get relief from taxes. You want your NIL deals to do the maximum for you and for that, you certainly will need a legal advisor. LegalZoom tax formulas help you to deal with tax structures smoothly and profitably. 

Avoiding Scams

NIL policy opened new doors for the athletes to get financial benefits from their hard work and making themselves a brand. But as this policy is new and athletes do not completely understand the complexities involved in dealings of NIL, they are more likely to get scammed by professionals. As the athletes now can earn from monetization of their NIL, it is important to keep an eye on the money involved in this process, especially in web3world. Experts like LegalZoom give you an easy path to follow in this process.  Thus it gives you the flexibility to get involved in several projects at a time eliminating the potential risks in the process.

Conclusion

It was never supposed to be a complex thing for college or university athletes to monetize their NIL like any other citizen. But before the new NIL policy by NCAA, it was considered illegal for them to get any financial benefit in this way. As the new policy opened doors of opportunities for the athletes, they should keep the process as smooth as possible. They should get help from experts to avoid any devastating effects on their NIL deals or business. If you are an athlete, LegalZoom provides you set of tools and formulas to Utilize the new policy for your financial benefit.

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